Anti aging solution:The Difference Between Skin Care and Beauty Products For Anti-aging Beauty by Lorne Caplan

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There are some fine magazines that cover the skin care ingredient and technology markets that overlap with the beauty market. Beyond the beauty magazines such as the “bible” Allure and others, trade magazines such as Inside Cosmeceuticals, HAPPI and various European offerings tend to keep the offerings segmented with some overlap. There are also a number of research groups that portend to cover these industries and do, very well, but don’t seem to segment and sub-segment the companies and products, such as NPD and Mintel. For simplicities sake, skin care deals with that organ specifically, anti-wrinkle, rosacia, skin tencity and myriad other conditions that clients are looking to resolve. There is some overlap with beauty, but generally you can look at beauty as cosmetics. I have been speaking on a even more delineated topic which is anti-aging beauty, which might include internal health, mental health and other aspects of what makes a person beautiful and oriented toward age management. What is, after-all, considered beautiful in one culture may be different in another. If it is to deal with the North American market, then we need only look at the shallow celebrity following culture here (Paris Hilton, et al), but I believe the largest and most lucrative segment is the over 35 female client and they tend to be somewhat more oriented toward physiological skin care (sunscreen, remediating damage done while they were younger) and an effort to maintain their skins health both with topicals and internally with nutrition and exercise. Indeed, those clients that understand the skins functioning and there aren’t many, recognize that skin care as a topical, is limited by the skins function as a barrier. As more research comes out and is gobbled up by the general population, they will also realize that the complexity of maintaining skins youthfulness includes everything from proper sleep, to limiting anxiety and other aspects. I sometimes liken skin care (not beauty care) to the difference between preparing a gourmet meal, where the chef would consider acidity (PH for the skin), proper temperature applied to the sauces, meats, vegetables, cut of food product and other details aspects of the ingredients, which the skin care product would also have to consider. Versus a garnish (cosmetic) that the chef would use to help the dish look pleasing to the eye, but is actually only one minor aspect of the success of the meal, rather than the more intense aspects such as scent and taste (including texture, absorption and other aspects). These details can be seen as important the manufacturer and marketer of skin care products to a larger extent than to a cosmetic product manufacturer and marketer. Without getting into the obvious overlaps (and there are many), it is clear that skin care and the long term expectations of anti-aging, remediation of toxins, rejuvenation of damaged skin, etc… provide the manufacturer with many more hurdles than those focusing on beauty alone.

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