Anti aging tips:Striking Skin Care Brand; Is it The Wholey Grail of Skin Products? by Lorne Caplan

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It seems everyone is getting into the game of anti-aging beauty products, even the suppliers of the raw materials. The scientists and researchers of these unique peptides, enzymes, herbs, fatty acids and other constituent components of plants, minerals or other elements have seen the opportunity. With sales of products that promise not only to extend our external beauty, but now with functional foods, our internal beauty as well, it is no wonder that a company like Helix Biomedix has thrown it’s hat into the anti-aging beauty products ring.

For years the Company has toiled and fought hard to get it’s library of thousands of peptides into the formulas of leading consumer products companies brands. They have had limited success, but as has been rumored, certain of these companies like NuSkin, are happy to include the respective ingredient, but against the advice of Helix Biomedix researchers, they choose (and not only with Helix as a supplier) to include far fewer quantities of the active peptides because they are simply too expensive at the levels recommended by the supplier.

This altering of recommended quantities is not an anomaly, rather the rule when it comes to expensive and limited in proof ingredients. The brands that sell them in a final formula are simply happy to be able to make a claim that something like Idebenone (a supposedly highly active anti-oxidant) is actually in the formulations, even if the .01% won’t make a difference to your skin.

That’s why and how most cosmetic products skirt the FDA and don’t get into the skin, which is a barrier in any case. The great majority of skin care (anti-wrinkle, refining, plumping, etc…) are simply humectants and surfactants locking moisture in the skin or drawing moisture to the skin for a healthier appearance.In the case of Helix Biomedix, I happened to work with them over six years ago and have met with their chief science officer a number of times, doing studies with dermatologists that I employed. I am familiar with their massive peptide library which they have selectively licensed to companies like NuSkin and other big consumer products companies. I know, personally, that some of their peptides have substantial activity levels for spurring on the production of collagen and other skin supporting elements. The key in any formulation is that they must be in enough quantity and in the right delivery vehicle to work. I don’t know which peptide they are using, but I’m happy to hear that they are pushing forward their own development, although they likely know little about actually packaging and marketing a skin care line.

Similar to when Skin Medica bought the rights to Advanced Tissue Sciences technology, creating a line and growing it slowly before being bought out(growth factor of foreskins from babies. Yup, that’s what people are putting on their face. I’m sure that is what Helix is up to. They are an over the counter public company too, so they are likely trying anything, right or wrong, to boost their stock. That may be a shame as the science in the company is exceptional and they may be ignored because they are trying to “do it themselves”. After all, it takes many years and money to sell an active pharmaceutical ingredient (API) to the leading consumer products companies like P&G, J&J, L’Oreal, Revlon, etc… and that has taken it’s toll on numerous companies. Not to mention the habit of these behemoths to, shall we say, come into ownership of the technology/ingredients they might be evaluating, through other means, circumventing their erstwhile raw material suppliers.

The key here is that the management is honest, hard (very hard) working and they are truly committed and devoted to their technology and work. No, they haven’t done any double blind placebo controlled

studies that are commensurate with biotech designed and accepted protocols, but frankly neither has L’Oreal, Estee Lauder or others in the industry. Those that have would include Allergan which is a lone standout flying on the success of Botox, which has allowed them to buy up technology and companies and has now been fingered as a buyout themselves.

As for Striking Skin Care, we’ll have to wait and see if this new peptide entry into an already clogged market of peptide formulas has any long lasting effects beyond the retention and attraction of moisture. If you look at the ingredient deck, I don’t see anything that is unique other than their proprietary peptide, but at least you won’t be breaking the bank buying the product versus more expensive products like SK II, La Mer, La Prairie and others that are just more beautifully packaged.

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